At ABC, our values are the bedrock of our culture and guide every decision we make.
They reflect the way we act on a daily basis, our vision of beauty and the commitments we make to our teams, our customers, our partners and the planet.
Benevolence, Respect, Innovation and Demanding standards These are the four pillars that shape our identity and drive us to always do better, with meaning, passion and responsibility.
Demonstrate boldness, agility and resilience in all circumstances. Rejecting established positions, constantly creating to go further and surprise our customers. Keep an open mind to detect tomorrow's trends and needs. Be at the origin of tomorrow's beauty rituals.
Strive for excellence in everything we do. Set ourselves high standards to ensure that our products are safe, efficient and beyond reproach. Demanding the highest standards of ourselves in order to make progress every day, without ever compromising on quality, safety and transparency. Maintain constant rigor in our processes, our commitments and our attentiveness to our customers, to earn their trust over the long term.
Cultivate simple, serene and friendly human relations. Build solid ties with our employees, customers and suppliers. Listening to the needs of our customers and consumers to offer them the very best in beauty. Pay the utmost attention to the quality of our products.
Favoring diversity in all its forms (cultures, points of view, backgrounds, etc.) to innovate. Recognize everyone's contributions. Pay the utmost attention to our obligations to our employees, customers, consumers, partners and to sustainable development. Put all our expertise into designing quality, sustainable products at affordable prices.
