Discover the most iconic range where style and trend meet!

For over 65 years, Barbie has been a cultural icon, inspiring generations of girls and young women. With over 175 different appearances, Barbie is the most inclusive and diverse doll in the world.

Our trendy range of beauty and hairdressing accessories will delight all little girls and young women who are Barbie fans.

OUR UNIVERSE

COIFFURE

BEAUTY

BATH

TRAVEL

The Barbie™ X Demeliss Paris collection, aims to highlight beauty in all its forms with a range of styling appliances and accessories.

ICONIQUE
Since her launch in 1959, Barbie has become much more than just a doll; she's a cultural icon that has marked generations. With her timeless style, varied careers and impact on fashion and society, Barbie continues to inspire and captivate the world.
TREND
Barbie didn't just follow trends; she often anticipated them, setting the standard for style and innovation.
EMPOWERMENT
With its initiatives to promote self-confidence and the realization of personal aspirations, Barbie plays an active role in encouraging young people to believe in their potential and value their individuality.