Bring cuteness to the beauty aisle!
A cult figure with worldwide appeal, Hello Kitty joins the ABC portfolio thanks to a partnership with Sanrio. With its timeless charm and likability, the license appeals to a wide audience, from children to young adults. A collaboration that breathes a touch of kawai and fun into our offering.
Colorful, playful products perfectly adapted to children's specific needs, with multi-segment references for every need: hair, bath, travel...
This license is aimed at all generations: Millenials, gen z as well as the alpha generation! The universe of the Hello Kitty license is known to all, and is part of the life-style, kawaii and pop-cultural trend! Hello Kitty has become the global icon of "cool japan".
