Qualitative on-the-go skincare targeting all skin needs.

Discover the historic Italian brand HQ in the world of cosmetics. It offers skin care products rich in natural active ingredients for radiant results.

OUR UNIVERSE

electro-beauty

Anti-ageing care made in Switzerland

Masks made in Italy

Care made in Korea

Swiss anti-aging expertise
Made in Italy, HQ masks feature a biodegradable fabric layer and a vegan formula. They provide deep hydration for the skin and are suitable even for sensitive skin. The range also offers upcycled masks, made from food scraps transformed into active cosmetics, for a zero-waste routine.
Italian eco-responsible innovation
Made in Italy, HQ masks feature a biodegradable fabric layer and a vegan formula. They provide deep hydration for the skin and are suitable even for sensitive skin. The range also offers upcycled masks, made from food scraps transformed into active cosmetics, for a zero-waste routine.
Korean know-how at your fingertips
Because Korean beauty is one of the most renowned in the world, the HQ brand offers a range based on this unique know-how in cosmetics. Innovative products for face, hair and body, including treatments, masks and scrubs, in practical formats for a complete beauty routine.

2ᵉ brand

of the Italian market with 10% of market share.

Source: masks&minidoses market IPER+SUPER+LSP+DRUG - December 2024