ABC Distribution: 25 years of expertise, the agility of an SME, the power of major brands to help you succeed.
For 25 years, we have been putting our expertise at the service of consumers and our partners to offer them exceptional service and an unrivalled experience. Thanks to the strength of our international brands, high-performance logistics and a sales team close to the field, ABC Distribution combines the agility of an SME with the high standards of the major chains. Our ambition remains the same: to innovate, energize departments and guarantee the satisfaction of every customer.
Our amazing adventure began in a small office in the Créteil business incubator. James Christian BANYGroup founder, and his partner a new concept revolutionizing the hygiene and beauty aisles of supermarket chains which combines long-established beauty accessory ranges with top-quality international renown and a merchandising concept to showcase products.
To support our French customers in Poland, we chose to set up in Warsaw. A successful choice that has enabled us to forge excellent partnerships with local and international distribution chains.
Belgium and Luxembourg are key markets, naturally close to France in terms of culture and consumer expectations. Our long-standing partner brands are firmly established there, and we have forged lasting links with local brands. Together, we're developing pleasure shopping in drugstores, by meeting the specific expectations of Belgian and Luxembourg consumers.
Our expertise in the beauty market, from major French and international companies (retailers, selective and mass-market chains), trust us to develop their own brands. We provide them with comprehensive support, from the concept to the implementation of the range at the point of sale. We are recognized for our advisory role and our ability to develop complete ranges within tight deadlines.
Established for many years in Spain through a distributor, our expansion in the country and our commercial development with Portugal led us to create our subsidiary in Madrid.
The integration of Paglieri into the ABC Group seals many years of collaboration. Initially a shareholder in the Group at the time of its creation, then a distributor, the ABC Group naturally bought out Paglieri when the company ran into difficulties. ABC Italia boasts an exceptional heritage of brands recognized on the Italian market, such as Apoteke, MB milano, Omnia Botanica and HQ.
2017 marks a strategic turning point with the diversification of activities and the launch of Demeliss, a brand dedicated to electro-beauty appliances.
It was an immediate success, driven by the iconic straightener Demeliss Titanium, quickly propelled has become a benchmark in the market..
Market forerunner, ABC is the first to launch a complete men's concept with The Barb'Xpert. The range offers a 360° offer: accessories, cosmetic care and clippers/razors, to meet all men's grooming needs.
For the launch of The Snow Queen 2, ABC Distribution begins strategic partnership with Disney. This collaboration marks the start of an exceptional adventure in which Disney's iconic universes will come to life in store. From Stitch to Princesses, from The Snow Queen to Cars, the favorite characters of young and old will enchant the shelves.
Wonder Woman & Harry Potter
ABC joins forces with Warner to offer two iconic licenses with powerful, unifying universes: Wonder Woman, an icon of female empowerment, and Harry Potter, an intergenerational phenomenon rooted in popular culture.
ABC expands its offering into the world of textiles with the launch of new ranges: L'Atelier, a collection of haberdashery accessories dedicated to upcycling, and Shoes'Xpert, a selection of shoe care and protection essentials.
After conquering the world, the pink wave arrives at ABC with an iconic collaboration with Mattel and the launch of a complete Barbie collection including small-electro beauty & accessories.
Through its collaboration with TF1 Licences, ABC integrates Ushuaïa, a brand committed to nature and well-being. With its strong values, ABC is developing a range of bath products dedicated to naturalness and in-store escape.
ABC enters the Marvel universe, one of the most powerful franchises in global entertainment. Thanks to its iconic superheroes such as Spider-Man, Iron Man and the Avengers, this collaboration enables us to develop high-impact collections that generate a strong following among fans of all ages.
A cult figure with worldwide appeal, Hello Kitty joins the ABC portfolio thanks to a partnership with Sanrio. With its timeless charm and likability, the license appeals to a wide audience, from children to young adults. A collaboration that breathes a touch of kawai and fun into our offering.
Launch of Sneakers Angels, a range specially designed for sneaker care, These shoes are now a must-have in both urban and professional environments.
Building on its expertise in the world of accessories, ABC Distribution has naturally broadened its offering to include the world of early childhood. A new range designed for toddlers, driven by iconic, cross-generational licenses such as Looney Tunes, Hello Kitty or Disney Baby.
