THE HISTORY OF THE GROUP
For 20 years, ABC Distribution Group has been using its expertise in the beauty industry, with trendy and innovative creations and renowned brands, developed with passion. Our mission is to rethink beauty today and for the future, for both women and men.
2001
Creation ABC
The adventure started in a small office in a business incubator in Créteil, France. James Christian BANY, founder of the Group, along with his partner, imagined a new concept that would revolutionise the hygiene and beauty shelves of mass retail chains, combining long beauty accessory product mixes with internationally renowned brands and a merchandising concept that highlights the products.
The adventure started in a small office in a business incubator in Créteil, France. James Christian BANY, founder of the Group, along with his partner, imagined a new concept that would revolutionise the hygiene and beauty shelves of mass retail chains, combining long beauty accessory product mixes with internationally renowned brands and a merchandising concept that highlights the products.
2004
CREATION OF A SUBSIDIARY IN HONG KONG
Our first brand, Elite, allowed us to set up in Asia and to get closer to our suppliers in order to create strong and lasting partnerships.
Our first brand, Elite, allowed us to set up in Asia and to get closer to our suppliers in order to create strong and lasting partnerships.
2009
CREATION OF A SUBSIDIARY IN POLAND
In order to support our French customers in Poland, we chose to open in Warsaw. A successful decision that allows us to weave beautiful collaborations with local and international distribution chains.
In order to support our French customers in Poland, we chose to open in Warsaw. A successful decision that allows us to weave beautiful collaborations with local and international distribution chains.
2009
CREATION OF A SUBSIDIARY IN BELGIUM
Belgium is an axis of growth and business development that was inevitable for ABC. Our historical client brands are established there and we have been able to entice local brands present in Belgium and Luxembourg to develop consumer purchasing in drugstores.
Belgium is an axis of growth and business development that was inevitable for ABC. Our historical client brands are established there and we have been able to entice local brands present in Belgium and Luxembourg to develop consumer purchasing in drugstores.
2012
PRIVATE LABEL LAUNCHES
Thanks to our expertise in the beauty market, major French and international companies — retailers, selective or mass distribution brands — trust us to develop their private label brands. We provide them with continuous support, from the concept to the implementation of the range in the point of sale. We are recognised for our advisory role and our ability to develop complete ranges within short deadlines.
Thanks to our expertise in the beauty market, major French and international companies — retailers, selective or mass distribution brands — trust us to develop their private label brands. We provide them with continuous support, from the concept to the implementation of the range in the point of sale. We are recognised for our advisory role and our ability to develop complete ranges within short deadlines.
2013
CREATION OF A SUBSIDIARY IN SPAIN
Established for many years in Spain through a distributor, our growth there and commercial development with Portugal led us to create a subsidiary in Madrid.
Established for many years in Spain through a distributor, our growth there and commercial development with Portugal led us to create a subsidiary in Madrid.
2016
PURCHASE OF PAGLIERI SELL SYSTEM
The integration of Paglieri Sell System into the ABC Group is the culmination of many years of collaboration. Initially a shareholder of the Group when it was created, then a distributor, it was a natural step for the ABC Group to purchase Paglieri Sell System when the company was experiencing difficulties. ABC Italia is endowed with an exceptional heritage of brands recognised on the Italian market such as HQ, Apoteke, Bieffe, Miss Broadway and Omnia Botanica, and they are distributed internationally.
The integration of Paglieri Sell System into the ABC Group is the culmination of many years of collaboration. Initially a shareholder of the Group when it was created, then a distributor, it was a natural step for the ABC Group to purchase Paglieri Sell System when the company was experiencing difficulties. ABC Italia is endowed with an exceptional heritage of brands recognised on the Italian market such as HQ, Apoteke, Bieffe, Miss Broadway and Omnia Botanica, and they are distributed internationally.
2017
CREATION OF A SUBSIDIARY IN SHANGHAI CHINA
Our presence in Shanghai reinforces our positioning in Asia and allows us to satisfy local consumers with our brands such as Demeliss, Helvétiq, among others.
Our presence in Shanghai reinforces our positioning in Asia and allows us to satisfy local consumers with our brands such as Demeliss, Helvétiq, among others.
2019
LAUNCH OF FROZEN II
On the occasion of the launch of Frozen 2, Disney chose our Group to design a complete range of beauty accessories and cosmetics for little girls as well as boys.
On the occasion of the launch of Frozen 2, Disney chose our Group to design a complete range of beauty accessories and cosmetics for little girls as well as boys.
2020
DISNEY PRINCESS LAUNCH
The Disney Princesses are true heroines and very popular with little girls. Every little girl can identify with one or more princess : Snow White, Cinderella, Ariel, Jasmine, Rapunzel… Our range of princess accessories allows every little girl to find “her” favourite princess.
The Disney Princesses are true heroines and very popular with little girls. Every little girl can identify with one or more princess : Snow White, Cinderella, Ariel, Jasmine, Rapunzel… Our range of princess accessories allows every little girl to find “her” favourite princess.