ELECTRICAL BEAUTY : TECH INNOVATION IN OUR DNA
Electrical beauty is a dynamic, trendy and innovative sector. Generally reserved for beauty professionals, ABC Group promotes small beauty appliances for individuals.
BEAUTY 2.0
The beauty industry is constantly innovating and now integrates technology into product development. Technological advances in the beauty sector allows individuals to access professional results at home. With our Beauty 2.0 brands we have developed high-tech tools such as cleansing brushes or regenerators to deeply revitalise or moisturise women’s skin. For a complete beauty routine that can be performed anywhere, we also offer small, mobile devices.
#EMPOWEREDHAIRBEAUTY
Integrating technology into our consumers’ hair routines allows us to recreate the professional looks we find in salons. Our ambition is to make high-performance electrical beauty appliances accessible to the greatest number of people, so that everyone can enhance their hair and beauty. High quality and competitively priced, our styling appliances include straighteners, curlers and hair dryers, in large or small sizes. We rely on strong brands such as Jean Louis David or Saint-Algue to promote expertise and innovation.
GROOMING
Increasingly concerned about their appearance, men now want to benefit from devices and treatments, adapted for their needs. The beauty routine is no longer only for women. Taking care of your face and skin is now a habit for everyone. We offer the art of grooming with our brand The Barb’XPERT by Franck Provost. We have created a complete men’s routine with our face and/or body clippers. Combined with our beauty treatments for men, male well-being will be accessible to all. This brand has a strong identity that is becoming established and asserting itself on the shelves alongside many other brands.
#RealGirlsWithRealHair
Demeliss offers a range of innovative and elegant heated stylers, as well as a range of care products, in order to offer complete styling routines. Suitable for all hair types, our appliances are known for their styling performance and excellent value for money.
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LE HAIR STYLING
We offer an exclusive range of JEAN LOUIS DAVID hair styling appliances at the cutting edge of technology, with the main ambition to reduce heat-related damage to the hair fibre. A travel range has also been developed, for impeccable international style.
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SWISS QUALITY FOR YOUR SKIN
The Swiss cosmetics brand HQ has developed a whole range of ultra-technological devices with the aim of increasing the effectiveness of its products tenfold and reinforcing the action of its natural ingredients. Its high quality products are developed to create complete routines that meet targeted needs.
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THE NOMADIC RANGE OF ELECTRO BEAUTY
Beauty is the Air is the first travel beauty brand in supermarkets. It offers a wide and complete range of fun and clever accessories to meet the varied needs of all globe-trotters, all with a systematic desire to offer the best possible value for money.
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